Sponsorship Opportunities

We are inviting you to partner with us for our Annual San Diego MLK Parade on. In partnership with the San Diego Alpha Foundation a 501(c)3 Nonprofit, the Zeta Sigma Lambda Chapter of Alpha Phi Alpha Fraternity, Inc hosts one of the most diverse parades in Southern California. to support its educational programs and college scholarships for San Diego students.

We look forward to your support in continuing our great tradition by participating as a sponsor. We also have advertising options available in the official souvenir ad booklet. For your reference, sponsorship opportunities are included in our sponsorship letter.

*Proceeds from this event support scholarships and mentorship for the youth of San Diego.

  • Prominent name and/or logo placement in digital advertising. (MLK event website, social media platforms & emails.) 

  • Company mention tagged in radio and television promotions.

  • Prominent name and/or logo placement in all print advertising.

  • Parade magazine ad and/or story. (Full page front or back cover.)

  • Opportunity to address participants on the grandstand stage with your message. (3 mins., recorded or live.)

  • Company banner(s) displayed on the MLK Parade and/or festival grandstand stage.

  • Company signage throughout parade staging area route and/or festival.  (Signage provided by sponsor is preferred.)

  • Company name and/or logo displayed on a banner preceding your parade group of choice.

  • Company name and/or logo displayed on the volunteer and runner T-shirts. (Prominent logo placement.)

  • Company entry into the parade as a participant of the parade procession.  

  • Promotional booth in parade staging area, along parade route and/or festival.  

  • Recognition by parade announcers before, during and after procession.  Can be scripted messages read by announcer.

$10,000

Platinum Partner

  • Name and/or logo placement in all digital advertising. Includes, event website, social media platforms and emails.

  • Company mention tagged in radio and television promotions.

  • Name and/or logo placement in all print advertising.

  • Parade magazine ad and/or story. (Full Page)

  • Company banner(s) displayed near the MLK Parade and/or festival grandstand stage.

  • Company signage throughout parade staging area, route and/or festival. (Signage provided by sponsor is preferred.)

  • Company name and/or logo displayed on a banner preceding your parade group of choice.

  • Company name and/or logo displayed on the volunteer and runner T-shirts.

  • Company entry into the parade as participant of the parade procession.

  • Promotional booth in parade staging area, along parade route and/or festival.

  • Recognition by parade announcers before, during and after procession. Can be scripted messages read by announcer.

$5,000

Gold Partner

$2,500

Silver Sponsor

  • Name and/or logo placement in all digital advertising. Includes event website, social media platforms and emails.

  • Company mention tagged in radio and television promotions.

  • Name and/or logo placement in all print advertising.

  • Parade magazine ad and/or story. (Half Page)

  • Company signage throughout parade staging area, route and/or festival. (Signage provided by sponsor is preferred.)

  • Company name and/or logo displayed on a banner preceding your parade group of choice.

  • Company name and/or logo displayed on the volunteer and runner T-shirts.

  • Company entry into the parade as participant of the parade procession.

  • Recognition by parade announcers before, during and after procession. Can be scripted messages read by announcer.

  • Name and/or logo placement on MLK event website.

  • Parade magazine ad and/or story. (Quarter Page)

  • Company name and/or logo displayed on a banner preceding your parade group of choice.

  • Company entry into the parade as participant of the parade procession.

  • Recognition by parade announcers before, during and after procession. Can be scripted messages read by announcer.

$1,000

Bronze Partner

  • Mention on parade magazine donor list page.

  • Donor list recognition when read by parade announcers during parade procession.

$1-$999

Donor Level

The tax identification number for the San Diego Alpha Foundation is 46-3297383. A portion of contributions made to the San Diego Alpha Foundation are tax deductible (please consult with your personal tax preparer).

Should you desire additional information, please contact Brian Samuels via email at SDMLKparade@sandiegoalphas.com.